I’m 2022, Northshore University HealthSystem decided that the best way to show support for their staff and promote staff support was to run a 30 second spot during the Olympics and the Superbowl. To that end, I was asked to supply 88 Brand Partners, one of our agencies, with a selection of my photos that best represented the culture of NorthShore. I mainly used images from the response to COVID in 2020 and 2021 but sneaked in one from 2022. With any project like this, I’m mainly limited to images that represent as many of the hospitals as possible but I was also able to include some of my favorites. Only one image wasn’t taken by me and was used to represent one of the hospitals recently acquired in the merger with Edward Elmhurst.