The goal of our team was to improve social media engagement by “meeting people where they live”. That included tackling subjects more relevant to our audience day-to-day such as nutrition. We looked at the demographics of our subscribers and researched what appeals to them from a social media standpoint. For this series, we consulted with a nutritionist and cooked each meal to ensure that the recipes were easy to follow and resulted in a delicious outcome. We lead this campaign with video on social and the client’s website, and followed it up with magazine articles and blogs all supported by high-quality photography. Social channels included YouTube, Facebook and Twitter. On Facebook, we had 50,000+ views typically for each of our videos and the blog posts received lots of positive comments and likes. We also won a Telly Award in the Web Series category which helped spur this on from a 6-month campaign to a full year.
Client: NorthShore University HealthSystem
Producer: Jon Hillenbrand
Cinematographer & Photographer: Jon Hillenbrand
Editor: Jesenia Ramirez
Stylist: Romi Anderfuren
Here are some of the photos we used on social media for the blog posts and videos.
Based on the success of this, we moved forward and created a Cookbook for Cancer Patients in the Cancer Center at Evanston Hospital. Here are the photos that went into that book:
